ISSUE TEN ● SEPTEMBER 2021
INSIDE THIS ISSUE:
SEPTEMBER CLIENT SPOTLIGHT
Dr. G has been in practice for over 30 years, and has made a name for himself through his Zone Chiropractic Technique and writing The Ripple Effect. He dedicates his life to helping people improve their nervous system and finding the interferences and imbalances that block you from living your optimal life. The Zone Technique works to remove any Brain/Body imbalance that can rob you of energy, vibrancy, wholeness and complete health.
Before finding Review Wave, Dr. G had no reminder system and no simple way of communicating with patients quickly. He relied solely on calling all patients for any major updates and appointment reminders. It was such a pain! Especially when trying to send bulk updates like closures due to weather. Despite all the manual work, Dr. G had a relatively good show rate at“Everyone gets the same 24 hours in a day, and there is only so much any one person can do in that time.” 85%. But with the help of automation, his show rate has jumped to 95% consistently for over 2 years! Saving his practice hundreds of thousands of dollars.
Everyone gets the same 24 hours in a day, and there is only so much any one person can do in that time. Too many practice owners try to carry the majority of the workload themselves, or between a few team members. But, the bottom line is that you cannot do it all yourself; trying to do so may mean crucial elements of your business are falling between the cracks!
Review Wave is here to show you the power of automation! It helps you accomplish more in your day, which ultimately means more time to heal more patients.
Thanks for sharing your success story Dr. G!
Where are You Losing Leads?
Regardless of how well your business is doing, your sales funnel is likely to leak at some point. The key is to find where these leaks are and take proactive steps to close them and ensure leads progress smoothly.
In order to identify weak points in your sales funnel, you must first understand each phase that a potential patient goes through before becoming a loyal patient. Optimizing these stages is the first step in spill-proofing your sales funnel.
Marketing Strategy
Successful lead generation starts with an effective, multiplatform marketing strategy that maximizes the number of leads your practice receives. Getting high-quality leads is critical when it comes to expanding your patient base.
Website Design
Once a patient finds you, they will visit your practice website to do further research on your services. A user-friendly website that provides useful and relevant information will significantly improve the likelihood that a visitor will either fill out a contact form or call your office.
A slow-loading site, irrelevant content and lack of call-toaction will negatively impact your conversion rates.
What is the main call to action that should be the most visible link on your website? BOOK AN APPOINTMENT! Your prospective patients are looking on your website specifically for this option. Not to request an appointment, not just for kicks and giggles; they want to book an appointment. We live in a world with instant gratification. Making your potential new patients wait to book, or call to book can result in lost leads.
Response Time
This is one of the most critical components in converting leads into patients. According to studies, following up with leads within 12 minutes of receiving them increases the likelihood of conversion. However, conversion rates may drop off significantly if the lead is followed up within an hour.
Lead Nurturing
According to studies, for every nine leads that your practice receives, only one schedules an appointment. Following up on leads that have yet to convert is critical to growing your practice. Staying in touch with leads through newsletters and emails keeps you fresh in their minds so that when they need to schedule an appointment, they know whom to call.
The Consultation
From interaction with your staff to wait times, the patient’s experience at your practice determines whether they become a regular patient or not. Often, patients form an opinion about your practice even before entering the exam room. Your staff is an extension of your reputation. It is important your office conveys a sense of friendliness and professionalism.
Follow-Up
Just because a prospect does not schedule an appointment does not mean you should hang up your hat. According to experts, practices that followed up at least three times with leads had a 36% higher conversion rate than practices that followed up just once. Your staff should be persistent in a way that displays a genuine interest in prospects’ wellness and healthcare. Without persistent follow-up, your conversion rates will continue to remain flat.
Once a prospect becomes a patient, your efforts should shift to staying engaged, delivering value and keeping the patient satisfied. A happy patient is much more likely to spread the good word about your services and send referrals your way. Loyal patients are more likely to write positive online reviews for your practice. A good online reputation translates into more qualified leads and a better conversion rate.
The main goal: Increasing the conversion rate.
The three key goals of any successful practice are maintaining a high conversion rate, growing the patient base and retaining current patients. If you are promoting your practice, every time your phone rings, you have paid for that ring. However, when that phone finally rings and you ask the patient to hold, or your website doesn’t make it convenient for them to book an appointment, you may lose a potential new patient and all their future referrals.
When she’s not at work, you can catch her painting, sketching, or brunching at new spots with her girls!
One day she’d love to go on an Eat, Pray Love trip and consume as much pasta as humanly possible!
As a practice owner, you spend a significant amount of time, money, and effort attracting patients to your website. Why? Because direct appointment bookings increase your profit margin, boost your brand, and enable you to start a long-term customer relationship. But what should you do if a patient begins booking an appointment, but doesn’t follow through?
Booking abandonment is at an all-time high – 81.3%. The main culprit being that people are busy and get easily distracted. One solution to this industry-wide problem lies Booking abandonment is at an all-time high – 81.3% in your follow-up strategy. Booking abandonment follow-ups are targeted reminder emails or texts sent to hot leads who visited your website but left before finalizing their appointment. These have the power to recover anywhere between 10-20% of lost bookings!
Here are three proven templates that drive direct bookings:
- Your first reminder should be one that offers assistance and highlights support.
Is your Wi-Fi working?
Oops, did something go wrong with your appointment booking? Don’t worry, we’ve got you covered.
Click below to finish booking your appointment!
Call to Action - “Book Appointment Now” - Your second reminder should create a little urgency that prompts the reader to open.
Still thinking about it?
Don’t give up on your dreams! Reduced pain, the best sleep you’ve had in a long time, and more LIFE is just a click away.
Call to Action - “Treat Yourself” - Your final booking recovery reminder can be a little more persuasive and to-the-point.
[Name] You’re so close! Don’t miss out!
Appointment times are booking up fast. Let me teleport you back to our scheduling portal to secure your spot before it’s gone.
Call to Action - “Finish Booking Today”
Don’t forget to use social proof and reviews in your reminders as well! Show off your great reviews to give your potential new patients that extra nudge!
Creating a booking abandonment campaign is an excellent way to capture leads, add an additional touchpoint to your target audience, and to drive more direct bookings!
