In years past, you might have been advised on how to get more reviews online. “Hold a raffle. Give away free movie tickets. Offer a discount on future services.” All would have been great ideas to collect more online reviews at some point in the past. However, as you know the internet is ever changing, […]
trust
Reviews Are Getting Even More Relevant
Reviews on Google, Yelp and Facebook or “the Big 3” as I like to call them, have been getting more and more important with each day that passes. Though the idea of online reviews is not new, the trust factor and acceptance rates of these features continues to grow. A number of business hate reviews because […]
How Reviews Increase Trust Online
Reading online reviews is easily one of the most important tasks for establishing customer trust—after all, those who shop online have much less opportunity to determine credibility than they do in brick-and-mortar stores. When shopping online, there’s no clean storefront, no friendly staff, no dazzling product displays to touch and feel, and no other customers […]
