It wasn’t too long ago that all it took to gain and retain patients was the quality of service delivered. But, things have changed…
Now, an even more critical success factor has emerged: the patient experience.
Why is the Patient Experience Important?
The patient experience is such an integral part of your practice’s growth because it goes beyond just the in-person visit. The patient experience starts as soon as they open up Google and search for a service. The patient experience requires multiple touchpoints before they even come through your door. And it’s all centered around convenience. People want things on-demand, on the go, and fast! If you don’t absolutely nail it, you lose a potential loyal patient and advocate for life.
If you ignore the wants and needs of your patients, it’s only a matter of time before they stop visiting you. 1 in 3 patients will leave after just one negative experience!
Here are the top 5 ways to deliver a fantastic patient experience, reduce churn and increase the bottom line:
- Create a virtual identity
Your online presence, including your reviews, your website, and your social media pages are your way to make a great first impression. This is where your patients will first go to learn what you have to offer and what results to expect. - Offer online scheduling
Give your patients the flexibility and convenience to book appointments and reschedule online. 69% of patients are more likely to choose a business that offers online scheduling. And 47% say they would change practices to one that offered online scheduling. - Create valuable touchpoints
Understand what your patient needs and be proactive about messaging them. They need reminders, they need encouragement, they need health education, etc.
Set up campaigns that:
🌟 Remind them of their upcoming appointment
🌟 Remind them to reschedule when they miss an appointment
🌟 Motivates them to stay on track with their care plans
🌟 Sends them a thoughtful birthday text
🌟 Sends them helpful information about their health
🌟 AND MORE! - Make paperwork available online
Cut down the tedious tasks for patients and your staff! Your patients have a million other things to do throughout their day. They have to take the kids to soccer practice, go grocery shopping, fix that leaky sink in the kitchen. Help make their visit something to look forward to, not another hassle. - Reduce wait times
Convenience is everything in today’s world! People do not like waiting; we’ve come too accustomed to instant gratification. Reducing the overload of work for your team will help them attend to patients sooner and offer a better patient experience.
Book a demo to see how our patient experience software will increase patient satisfaction and grow your practice!
